In an announcement by Scottish football club Celtic, Dafabet signs a 5-year deal and now proclaimed as their official international betting partner. Although the terms and conditions were not fully revealed, Dafabet agrees to become the new shirt sponsor that will replace Magners after the 3-year contract expires at the end of the season.
With Dafabet’s growing portfolio, there have been some announcements of previous football club sponsorships like Blackburn Rovers and Sunderland FC. Now that the betting company closes the deal with Celtic, it is expected that the brand will extend its presence to international spectators. Apart from being the shirt sponsor for the upcoming seasons, Dafabet will be showcasing services to the club with the aim of reaching the markets in Asia and United Kingdom. In addition to that, Celtic fans will have the access to Dafabet’s sportsbook featuring 5,000 live events with the most competitive odds.
Following with the ongoing talks, Peter Lawwell stated that they are pleased to have Dafabet as their major commercial partner. “We are sure both parties will enjoy a highly successful association over the next five years.” he added.
On Dafabet’s part, John Cruces Head of Sports Marketing and Sponsorship said “We’re absolutely delighted to be signing up with Celtic who is one of the most recognized clubs in football. The club’s fanbase is huge; no matter where you go around the world you always see a Celtic shirt such is their worldwide support.” According to John, it will be a proud moment to see Dafabet brand in one of the most prestigious stadiums, the Celtic Park.
So far, Dafabet-Celtic partnership is the biggest agreement in Scottish football history. In an interview with Dimitris Karatzas Managing Director of Online Betting and Gaming at Dafabet he highlighted the increase in the Brand presence since partnering with Celtic. “Celtic needs no introduction, such is their worldwide following, and it’s a proud moment to partner with a side steeped in such tradition.” he added.