After the successful deal with Aston Villa last season, Dafabet is once again proud to be announced as Sunderland AFC’s new shirt sponsor. This season, the e-gaming company’s logo will be seen in both home and away shirts for the Black Cats. Since 2004, Dafabet’s name created a loud buzz in key markets in Asia and United Kingdom and the recently signed contract with Sunderland definitely increases its brand presence that could possibly result to other sponsorship deals.
Following the news about Sunderland’s announcement, Margaret Byrne club’s Chief Executive stated that they are delighted to enter partnership with Dafabet. According to her, they are glad to be widely recognized in the regional level and still looking to increase global footprint in the future. “Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family.” Byrne added. In line with that, Gary Hutchinson Sunderland’s Commercial Director states that the club’s new kits will arrive in the upcoming weeks. He also added that working with Dafabet greatly impressed everyone in the club especially with the fantastic synergy between their collective aims and objectives.
As seen in Aston Villa and Blackburn Rovers as principal sponsors, Dafabet maybe recognizable to Sunderland fans already. In the upcoming months both the e-gaming company and the football club will be working, they will sure come up with excellent blend of designs for both home and away shirts.
During the official release, John Cruces Head of Sports Marketing and Sponsorship at Dafabet said “We’re very proud to be announced as the new main club sponsor of Sunderland AFC. From day one we were very impressed with what we saw behind the scenes at both the Stadium of Light and the impressive Academy of Light.” According to John, the company has been very proactive in the last few months and being chosen as the principal sponsor is truly vital especially in front of Premier League club shirts. “So happily after the exciting end of season for the club, we can now all look forward to the new season.” He added.
In addition, Dimitris Karatzas, Managing Director of Online Betting and Gaming at Dafabet, said: “We are continuing to increase our presence in football for the 2015-16 Season and having Sunderland AFC as their principal sponsor is the latest step forward. What continues to be important to us is working with clubs with tradition and solid fan bases and Sunderland ticks both boxes equally. We look forward to working together and achieving our mutual goals.”